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ALIS DESIGN+ Market Check-In
David Carbajal
Founder & Principal
SteelRock Development, Inc.
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Owners are finally feeling what contractors have known for two years: capital is available, but execution capacity isn't. The bottleneck isn't the deal — it's competent, accountable project leadership. We're recalibrating by going deeper earlier. Pre-construction alignment now determines project outcomes more than anything that happens in the field.
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That a signed contract is a reliable start date. Permitting delays, subcontractor attrition, and material lead times have made "ready to build" a much more complicated phrase. We now treat every project schedule like a hypothesis — ready to be validated. And we budget contingency time the same way we budget contingency dollars.
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Getting into deals earlier. Owners with entitled land and no operator/captain are sitting on opportunity they can't unlock alone. We're positioning upstream — feasibility, planning, brand strategy — before a shovel is in the ground. That's where we add the most value, and it's where most development managers show up too late.
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The quiet erosion of owner oversight during construction. Schedules compress, budgets tighten, and the owner is often the last to know — not because data doesn't exist, but because no one is organized to surface it. Transparency isn't a luxury. In this environment, it's risk mitigation.
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Invest in the plan. Owners who spend on thorough pre-construction — real GC input, accurate phasing, honest contingency modeling — don't just protect margin. They build projects that actually pencil. The margin isn't lost in construction; it's lost when you go into construction without a real plan.
