HOTEL INVESTMENT TODAY ARTICLE: Hotel designers DIY upside despite continuing uncertainty
NATIONAL REPORT — Stakeholders from all sides of hotel projects gathered at ALIS DESIGN+ Jan. 30-31, 2025, in Los Angeles to get a clearer read on if, when, why and how economic uncertainty might end and what strategies they could use to survive until it does.
Two days of thought leadership guidance, peer-to-peer conversations and cross-disciplinary communication later, most felt cautiously optimistic. Four months on, trade and tariff tensions, stalled project work and wait-and-see interest rates reset their outlook to just “cautious.”
In an industry known for its resilience, caution doesn’t equate with inaction. NEWH Northwest chapter Vice President of Administration Jennifer Haycox, founder and president, Haycox Group, and Education Committee Chair Lisa Anderson, architecture and design representative, United Tile, gave members a jumpstart on their second-half business planning with the virtual webinar, “Behind the Scenes: ALIS DESIGN+ Highlights & Takeaways,” broadcast April 23, 2025.